Every big journey has a humble beginning — ours started more than 25 years ago in a small shop. Our founder, Shri Khushal Das Ramchandani, built everything from the ground up through sheer hard work. Step by step, he grew the business, and by developing better products year after year, he turned that small shop into a brand of its own — JSR – By Satguru. Today, we run a complete in-house manufacturing setup — from fabric to finished piece, including our own embroidery unit — along with three factory outlets in Jaipur and a team of around 100 people. Trusted by 5,000+ retailers and wholesalers across India, we have grown in size, but our foundation remains the same: honest work, quality products and relationships built on trust.